Social Mission Revolution


Anna Osherov is an Eventologist with a big heart and a big vision. Through her business the Holistic Business Hub, she is able to fulfill her mission to inspire business owners to grow their business. While doing this, she is also able to support  women developing businesses in Malawi through B1G1 – Business for Good



What would you fight for?” I believe every human needs the opportunity to have an open mind to possibilities in a positive way. So really if I could fight for a change in mindset for every human being so that they’re able to see what’s possible in the world, and that would be what I would fight for. There is so many people that experience pain and anger and anxiety and stress, and it’s really imposed through not having the possibility of a change of viewpoint, point of view.”

As she outreaches with her business guiding people in the process of creating one successful event at a time, she is making a big impact. By helping others share their skills and knowledge with the world there is a ripple effect in all that she does that influences thousands of people.

Using this as an opportunity to help more people, Anna became passionately involved in B1G1

Every one of her events makes a greater impact by giving a portion of the sales to projects that are supported by B1G1. At the time of the recording of the podcast, Anna was supporting women in Malawi to have business training, and had so far, provided 340 days. This gave them the opportunity to become self-sufficient while supporting their families and communities. She said “The restrictions on how much you can earn, the restrictions on who you can reach, the restrictions on who you work with, they’re completely lifted and the value that you have is completely lifted. So, I believe that providing education on business to women in developing countries can just have the most incredible effect and impact on their community. But then also globally.”

Anna also has become involved in holding local events in Melbourne for the B1G1 community, furthering the opportunities and impact this organisation has in making a difference where it is needed.

What advice would you give to others about incorporating Social Mission into business?

Take time to think about and write down what Social Mission in your business looks like, what that means, what the impact that, my social mission will have on the world and what that you have about our business. I think sometimes, we don’t think beyond the idea of doing it. So yes, I’m doing it, but then do I have a strategy and a plan for how that’s going to impact the world? Because we should have a social mission that’s about business mission and that’s something that has to be thought of as an added extra. It’s a really important part that we sometimes miss.


Andrea Putting  00:07

Welcome to the social mission revolution. Each week we explore some of the greatest undertones, stories of businesses, and everyday people who are making the ultimate in their world through social mission. They share their stories, their inspirations, their successes, and heartbreaks on the way to making that difference that we all love to make. This is social mission revolution. And this is your host, Andrea Putting today on social mission revolution, I’m speaking with Anna Osherov. So I like that asking her a little bit about herself and get give her the opportunity to tell us who she is and what she does and what she’s all about. So no, what is it? Who are you if you define who you are, who are you?

Anna Osherov  00:53

Hi Andrea, thank you so much for having me on your podcast and on your video show. Because our first one ever, so I’m very very honored to be your first interviewee.

Andrea Putting  00:57

I’m glad I’m happy to have someone who’s who’s a friend to sister. It’s really thank you. So thank you. I am Anna Osheov. about who I am, I was born in the USSR, when it was still the USSR, it’s now known as Ukraine and I came to Australia at the age of nine, with no English language skills whatsoever. Interestingly enough, my area of expertise speciality more than anything is communications and how that plays out in the world. From a business perspective, I am the founder and CEO and founder of the holistic business. It’s a boutique event venue that supports and empowers people to bring their vision to life by running successful events, only now I am the authority and expert on event mapping business growth. And I have coaching and salary services that support that expertise for my clients. And you’re doing a great job at it too. From what I can see.

Anna Osherov  01:17

Thank you so much.

Andrea Putting  01:18

I have my little trick question for people that I’d like to ask you is if you could fight for one cause what would it be?

Anna Osherov  01:20

You know, thought about this a little bit. And what I believe every human needs is the opportunity to have an open mind to possibilities in a positive way. So really, if I can fight for a change in mindset for every human being so that they’re able to see what’s possible in the world. And that would be what I would fight for. There’s so many people that experience pain and anger and anxiety and stress. And it’s really imposed through not having the possibility of change of viewpoint or point of view. Does that make sense?

Andrea Putting  01:28

Yeah, so you, it’s about you want everyone to have that opportunity to be the best that they can possibly be? And to see that there is more than where they are?

Anna Osherov 01:28

Yeah, yeah. So what’s really interesting with with, the reason I love doing what I’m doing is I have the opportunity to work with business people who are looking to work with other human beings to make a difference in their life. Think about any event that you go to whether it’s a networking event, whether it’s a business event, whether it’s a wellness event, whether it’s a cooking event, whether it’s an event, no matter what event, you go to really simply the person who’s teaching the event, this whole purpose is to teach something of value to the people in the room. And so these people, I can impact these people. And then these people go out and make an impact to the people around them. Because if you’ve learned something new, you’ve experienced something new, if you’ve been taught a new, exciting opportunity, whether it is I can draw a stick figure or I’m able to solve a complex theory. Do you walk away with new knowledge, your mind is open to any possibility and that makes you a happier and stronger person to then go out in the world and you know share that, that that opportunity potentially with others and beauties. I get to work with the people that make a difference to the people that go out there and and make a difference to the people that have a ripple effect.

Andrea Putting  01:28

Yeah, yeah, that’s, it’s like a vision that I once had have of being the one who, who likes the candle. And then as you look out, you see that there’s like little hills where other people have written their candles and around there, everyone else is writing their candles and you end up with a sea of people like carols by candlelight, where people alive and began coming home, more empowered people.

Anna Osherov 01:28

What’s really interesting is I had the pleasure to meet Michael Greger. And Michael Greene that can give you a personality assessment of who you are, whether you’re an introvert or an extrovert, what your likes and dislikes are just from really watching you walk down the street is that good at nonverbal communications. And like Linda said, to me that you are a vicarious achiever, you had to do things by yourself, but you get a lot more joy or pleasure through empowering others to achieve, which was such an interesting thought this was always the year ago, and it was sort of just as I was on the edge of coming into what it is that I do right now. And so it was amazing to have that as a backing. Like, yeah, you know, seeing my clients achieve, nothing makes me happier. So

Andrea Putting  01:28

yeah, and Michael Grinder have had a few words. Well, Michael Grinder had a few words with me one day, so I know how powerful these messages and communication have been able to pick up and share with people who something that little diamond that changes their world. That’s awesome stuff.

Anna Osherov 07:04


Andrea Putting  07:05

So the purpose of it of this talk is to talk about social mission. So I see that you have taken on a bit of a social mission within your business. Can you tell me about that place?

Anna Osherov  07:18

Yes. So I work. I’ve signed up to be one g one, B one and G. One is it stands for 511. And it is a social enterprise that was started with Paul done. And now his wife, she is Japanese, and I cannot remember her exact name. However, I would be doing a disservice if I even tried to say it. However, the beautiful thing about Big Oil is it gives an opportunity to every business to provide an impact externally of themselves back into the world, the way that they want you on works is as a business person, you sign up to the program, which is the scope of the enterprise part of it. And then you have an opportunity to choose what type of impact you want to have. And it’s not based on a monetary transaction, but based on the impact transaction. So let’s just say what you’d like to do is for every cup of coffee, so I would like to give a child drinking water. Anywhere between two cents and $3 each time you do that, depending on the organization, but it’s not measured in the money. So if you know that it’s like every cup of coffee gives a child’s room, what are you able to say in your business, but every cup of coffee we sell, one child gets a day’s worth of drinking water. And you can say that 100% integrity because that’s exactly what they want, day one do have options, and you can choose what’s in alignment with your business.

Andrea Putting  09:14

So what’s the one that you’ve chosen?

Anna Osherov  09:16

So for me wasn’t aligned with my business is giving business training to women in Africa has played that business gives us a unique opportunity to really be self sufficient. It is the restrictions on how much you can earn the restrictions on who can reach restrictions on you know, who you work with. They’re completely lifted and the values are completely lifted. So I believe that providing education and business to women in developing countries can just have the most incredible effect and the impact on their community but then also, you know, globally

Andrea Putting  10:01

I believe that what happens in developing countries when women are empowered to start businesses, that it really makes this massive difference to the community in ways that they have never seen before, because women have never had that level of empowerment. And women then put back into their community because they’re concerned about their community, not just their community, but but how do they make the best for their children. So then that feeds into their community a lot more than it would if it was a general, then.

So really, that empowerment for the women in those groups is just vital for them for their survival. So it’s a pretty powerful thing that you’re you’re able to contribute to them. Yeah, yeah.

Anna Osherov  10:59

340 days? Yep. Training training. In Africa.

Andrea Putting  11:06

Yeah. Yeah. So it’d be wonderful to see, as time goes by what difference that makes in that community want to? Yeah.

Anna Osherov  11:16

The other thing is, is, as I was thinking about what it is that, you know, the social side of my business, I believe that every person that comes through the holistic business have an every business person that I empower to be able to run a successful event essentially provides that an element of social good, because it will deliver the value to the best of their ability, and it’s going to work both for them in their business and for their clients and their clients lives, then my job is done, you know, and nothing is seeing that eventually.

Andrea Putting  11:53

Yeah, so that was, that was the question I want to ask is how that changes the way you see your business. So you, it’s really lifting you up that little bit more, and giving you a little bit more inspiration to go out there and make your business’s success, because every time you make your business’s success, you’re helping a woman in Malawi, make her businesses,

Anna Osherov  12:17

yeah, but also save more on a local area. From a local perspective. I have a client who is saying, clinical psychologist and he does a life coaching and leadership coaching. And he came to me as a client, because he’s looking to run a small group workshop and then do a training program. And the training program is primarily aimed at empowering great leaders in our communities. So in my conversation with even mapping out his first event and mapping out his ongoing deliverable program, what I realized was that, if I’m able to support and empower him to succeed in what he does, then imagine how many people he’s going to be able to impact to succeed in what they do. Yeah. Yeah. And I had this great epiphany and made me love what I do even more just because how I have this unique opportunity to help play man, dude, he’s, you know, clinical psychology thing. And he’s got the opportunity to then have this massive impact on changing people’s lives, I was able to help him do his thing, then he won’t be able to help others live their life and their ability.

Andrea Putting  13:42

Yeah. So you’re doing that both within your local business, but then also within the social mission that you’ve got, you’re able to extend that to a massive let’s just think this, Anna, how many people in the world are you really touching? To me?

Anna Osherov  14:01

That is massive, isn’t it? Yeah. Thank you.

I’m waiting. I’m working towards it. No, it’s I think what you really touched on is really important is when you say social mission. I know that I probably have more work to do in really distilling I social mission as in no rights, what that looks like, what that means, what the impact that my social mission will have on the world. And what about my business social mission? Because I think sometimes we don’t think beyond the idea of doing it. So yes, I’m doing it. But then do I have a strategy and a plan for how that’s going to impact the world? Like, yeah, you know, because we should put up from what you’re saying, just having this conversation and we should have A social mission that’s about business mission. And that’s something that has to be thought of as an added extra that we sometimes miss.

Andrea Putting  15:12

Yeah. Yeah. And I see that that is is something that is just so Miss obviously that’s, that’s what I do that yeah, just so much of a missing piece of the puzzle that’s vital. So do you see that? You just having a social mission in your business is going to impact the way other people see your business?

Anna Osherov  15:41

Yeah, yeah, was really interesting at an event I think we both attended. And we want to hold on to a presentation. And what was really interesting if we want to put figures on why this is important for the business, you know, because, yes, social mission can be a really great concept, you might think it’s kind of fluffy, you might think it is so bad. But I remember a statistic going up on the screen the other day, and it was about right now in the world, there’s more money being passed through generations than ever before. I think it was something like $24 trillion

Andrea Putting  16:18

years something

Anna Osherov  16:20

from the baby boomers to the millennials. Yes, right now. And so what’s happening is the millennials are very, very focused on a social good. And so 84% of millennials will invest their money into a social good, or, you know, social for good enterprise. No, not having that social mission can be detrimental to your bottom line, your bottom dollar, because the way that our world is shifting right now, is that doing something socially good is good for your business?

Andrea Putting  17:01

Yeah. It really, it’s a vital piece, for many reasons, which I will do lots of post on. So we really, it’s just so vital for every aspect of us because we all have that inbuilt need to be making a difference somehow to someone in the world. And if we don’t do it, we don’t feel fulfilled, and that we’re on purpose. So it’s really, really something awesome. And that was one thing that I love listening to pull down about B one g one is because I had I was thinking about my work and, and how I can help businesses develop their own social mission. But I could see that there are other businesses, the smaller businesses, they don’t have the resources in time and energy to put into developing a social mission. But B one g one gives them that ability to be involved in a social mission, and incorporate that as part of their business as well. So I think it’s a really vital, so serve as an opportunity for people to no matter who they are, where they are, somehow we can all be involved in a social mission. So

Anna Osherov  18:29

it was enlightening.

Andrea Putting  18:30

It was enlightening. Really good. I’ve got to get him on one day.

Anna Osherov  18:35

Yeah, just reach out. I’m sure he’ll say yes. To say yes to and your face. Yes. So

Andrea Putting  18:48

this has been really great conversation. And I enjoy having this thing and seeing the light bulbs go off is as you’re talking, there’s extra things happening in your world there that are just going to keep growing.

Anna Osherov  19:02

So I got three new ideas on what I can do just from our conversation. I’m going to get off this call or contact these people and say something here, how can I screen these more loudly?

Andrea Putting  19:18

That’s wonderful. That’s really good. So what I want to just give you the opportunity is to just Is there something you would like to add about what you do about your business that if people want to get involved with what you you are offering which is going to also support your social mission but also helped to bring a greater impact into the world.

Anna Osherov  19:41

Thank you. So yes, if you are in in Melbourne and you are looking to run a small group workshops, and the holistic business is a great recruiting venue, it was important to bring that vision to life. If you are looking for a coach And help and support on how to build your business for the banks, I have created something called event. Event tojust the business people who run a successful event, really, I work with you to make sure that your event is good for your business and good for your clients and is something that’s going to be epic value as a marketing, marketing business strategy for your business. So if you look up event ologists hashtag event ologists, you will find some workshops and seminars that I run.

Andrea Putting  20:38

Yeah, wonderful. People who have done it, that they’re just raving about what you offer them. So it’s something worth people looking at because I want to run events

Anna Osherov  20:52

100% even if they haven’t thought about running events, have a think about running events. And then

Andrea Putting  20:59

yeah, yeah, it’s something to consider, as I think they said that the Was it 80% of businesses that are succeeding run events isn’t something like that.

Anna Osherov  21:08

Yeah. 52% of the top 700 fastest growing companies in the world marketing as having the biggest business value than any other marketing channel.

Andrea Putting  21:21

Yeah. So it’s really powerful if you’re running a business to think about how you can run an event. So event

Anna Osherov  21:29

Yeah. Answering event just introducing event marketing strategy to your business.

Andrea Putting  21:35

Yeah, so if that’s something you want to talk about, and as an as the lady to talk to. Okay, thank you so much for sharing with us today. Anna. It’s been a joy to hear about what you’re doing and how you’re incorporating a social mission into the world of event ology.

Anna Osherov  21:54

Haha, awesome. I love it. Thank you so much, Andrea. Okay, thank

Andrea Putting  22:00

you. This has been the social mission revolution with Andrea Putting Join me again next week, where we’ll speak to another social mission revolutionist who will inspire you on your journey to making your ultimate impact on the world.